The 37 block-area that comprises the Uptown/Lake Merritt District represents a diverse commercial and residential demographic.  The shopping opportunities in the area reflect the unique composition of the district.  Scores of boutiques, anchored by a few larger chains make Lake Merritt/Uptown a fabulous place to find one-of-a kind buys.

The 300 block of 17th Street, between Franklin and Webster, known as SOBO (South of Broadway) is a haven for shoppers seeking one-of-a-kind buys.   This authentic urban shopping niche rivals the best of San Francisco's Fillmore Shopping District and is reminiscent of SOHO or the Garment District in New York.

Developments in the district are fostering the growth of small business and drawing major retailers into the area.  The long-term vision is to combine a burgeoning art and theater scene, with restaurants, cafes, bookstores, housing, and retail stores against a uniquely urban backdrop.